Here is a number worth sitting with: two billion. That is roughly how many people already eat insects as a regular part of their diet. From the chapulines of Oaxaca to the silk larvae of South Korea, insect protein has fed humanity for millennia. And yet, for much of the Western world, the idea of deliberately eating a bug still lands somewhere between a dare and a punchline. That is starting to change — fast.
A confluence of forces — a planet under climate stress, growing demand for high-quality protein, and a new generation of food-curious eaters willing to question their squeamishness — has pushed insect protein from the margins of fringe nutrition into mainstream conversation. The UN has endorsed it. Major food companies are investing in it. And a small but rapidly growing community of everyday consumers is discovering that roasted insects are, frankly, delicious.
What Is Insect Protein, Exactly?
Insect protein refers to the protein derived from edible insects — whole bugs like crickets, mealworms, grasshoppers, and black soldier fly larvae, as well as processed forms like cricket flour. Unlike conventional livestock, insects convert feed into body mass with extraordinary efficiency, requiring a fraction of the land, water, and energy that cattle or pigs demand.
The protein content of insects varies by species, but the numbers are consistently impressive. Crickets, one of the most widely consumed edible insects, contain roughly 60–70% protein by dry weight. For comparison, chicken breast clocks in at around 31% protein by dry weight, and beef comes in even lower. But protein quantity is only part of the story.
The Nutritional Case for Insects
Complete Amino Acid Profile
One of the most compelling features of insect protein is that it is a complete protein — meaning it contains all nine essential amino acids that the human body cannot synthesize on its own. This puts crickets and other edible insects in the same league as eggs and meat, and ahead of most plant-based protein sources, which typically need to be combined to achieve a complete amino acid profile.
Leucine, the amino acid most important for triggering muscle protein synthesis, is present in meaningful quantities in crickets. So are lysine and methionine — two amino acids commonly lacking in plant-based diets. If you are looking for a protein source that does the full job, insects deliver.
Micronutrients: An Underrated Bonus
Beyond protein, edible insects bring a surprisingly rich micronutrient payload. Crickets are a notable source of iron — often more bioavailable than the iron found in spinach or legumes. They also contain zinc, magnesium, calcium, and B vitamins including B12, which is notoriously difficult to obtain from plant foods. Mealworms, meanwhile, are high in healthy monounsaturated fats similar to those found in olive oil.
Many insects also contain chitin, a dietary fiber found in the exoskeleton that may support gut health. Research into chitin's prebiotic properties is still emerging, but early findings suggest it could play a meaningful role in a healthy microbiome. In short, when you eat a whole insect, you are getting a surprisingly complete nutritional package.
The Environmental Argument Is Hard to Ignore
Even if you were unmoved by the nutritional case, the environmental one is difficult to dismiss. Livestock agriculture accounts for roughly 14.5% of global greenhouse gas emissions, according to the FAO. It is also the single largest driver of land use change on the planet, and a major consumer of fresh water.
Insect farming flips these numbers on their head. Crickets require approximately 12 times less feed than cattle to produce the same amount of protein. They emit a tiny fraction of the greenhouse gases, can be raised on organic waste streams, and require almost no land. A kilogram of cricket protein has a carbon footprint estimated at roughly 1% of that of beef protein. These are not minor improvements — they are an order-of-magnitude difference.
Water use tells a similar story. Producing a kilogram of beef requires around 22,000 liters of water. Cricket farming, by contrast, needs just a few liters per kilogram of insect mass. At a time when water scarcity is an increasing global concern, this difference matters enormously.
Why Western Consumers Are Coming Around
The psychological barrier to eating bugs — what food scientists sometimes call the "yuck factor" — is real but surprisingly thin. Studies show that once people try an edible insect in a positive setting, a significant majority are open to eating them again. The first bite is the hardest part.
Whole roasted insects have helped bridge that gap better than any other format. When you eat a roasted cricket, you are getting something crunchy, savory, and genuinely snack-worthy — not so different in experience from eating a corn nut or a seed. The flavor profile tends toward nutty and umami-rich, with a lightness that makes it easy to keep coming back for more. It does not hurt that they pair exceptionally well with seasoning.
The Role of Transparency and Provenance
One of the things that sets quality insect snack producers apart is transparency about where their bugs come from and how they are raised. Responsible sourcing from established farms — where insects are fed clean diets and raised under proper conditions — matters both for food safety and for the overall integrity of the insect protein category. As with any food product, provenance tells you a lot about quality.
How to Start Eating Insects
If you are new to insect protein, the best entry point is almost always whole roasted insects — specifically roasted crickets. They are the mildest in flavor, the most familiar in texture (think: a crunchier sunflower seed), and the most widely available. Start with a flavored variety — chili-lime, salt and vinegar, or barbecue are all popular gateways — and give yourself permission to be surprised.
From there, you can explore other species. Mealworms are slightly earthier and work beautifully in savory dishes. Grasshoppers have more body and a chewier texture. Each species brings something a little different to the table, and experimenting is half the fun.
At Erbies, we source our whole roasted insects from Thailand — a country with deep culinary traditions around edible insects and a well-established farming infrastructure. If you are curious about making insect protein part of your diet, our shop at eaterbies.com is a good place to start. We keep things simple: high-quality whole insects, honest flavors, no fuss.
The Bigger Picture
Insect protein is not a fad. It is the rediscovery of something humanity knew for a very long time: that small creatures can be remarkable sources of nutrition. The science backs it up, the environmental math is compelling, and the taste — once you give it a genuine chance — holds up better than most people expect.
We are not suggesting you replace every meal with crickets. But adding insects to your protein rotation — even occasionally — is one of the most impactful and lowest-friction things you can do for both your body and the planet. And if that first roasted cricket turns out to be the gateway to a new favorite snack, well, do not say we did not warn you.
Frequently Asked Questions
Is insect protein safe to eat?
Yes — insect protein is considered safe for the vast majority of people. Insects like crickets and mealworms have been approved for consumption by food safety authorities in the EU, the UK, Canada, and many other countries. The main exception is people with shellfish allergies, who may also react to insects since they share similar proteins. If you have a shellfish allergy, consult a doctor before trying edible insects.
How does insect protein compare to whey or chicken?
Insect protein is highly competitive with both. Crickets are a complete protein with all nine essential amino acids, comparable to whey in amino acid profile. By dry weight, crickets contain more protein per gram than chicken breast. They also offer additional micronutrients — iron, zinc, B12, and dietary fiber — that whey protein isolate lacks. The main practical difference is format: most people currently consume insect protein as whole roasted insects rather than a powder supplement.
What does insect protein actually taste like?
The flavor of insects varies by species, but roasted crickets are most commonly described as nutty, savory, and umami-rich — not unlike roasted seeds or popcorn. Mealworms have an earthier, slightly mushroomy quality. Grasshoppers tend to taste a bit more intensely buggy, though seasoning makes a huge difference. Most people who try roasted insects are surprised by how enjoyable they are as a snack.

